Mission and Vision

As the technology giant of Turkey, in the durable consumer goods sector, we carry out our activities with a mission of making the“highest quality” goods accessible to our customers and being a leader in the sector we operate in.

We aim at being the most powerful production and technology group in the world within our sector and achieving a sustainable and controllable development environment by focusing on producing high quality consumer products.

We continuously invest in research and development to strengthen our outstanding position in the market. 

Europe is still our main target market, for this reason we aim to continue monitoring the new trends in the said market and to add new products to our already existing portfolio.

Whilst extending not only our own but also Turkey’s export map through our successful export operations, we expect our sales in the Middle East, South America, Australia and North America to make a significant contribution to our growth target, during which all our activities in our local market continue to make a strong contribution. 

We aim to continue increasing our share in the global market through our high production quality, innovative products and rising brand equity. We also aim at extending the share of our “A” brand products and to keep on giving importance to ODM related services.